TOSOH
CUSTOMER MAGAZINE
In February 2016, we relaunched our website
using the new global CMS platform of Tosoh Corporation. Relevant news
and product information are now presented in a fresh and modern look.
Popular parts such as the technical support section including explanations
of the various chromatographic modes are structured similar to the previ-
ous website to facilitate the usage of the new site. The website will be
further developed to provide more information related to specific markets.
Today social media provide easy ways to be linked to the world and to
each other. Tosoh Bioscience started marketing activities in social media
a couple of years ago. The first difficulty was to pick out the right channel,
as new solutions just pop up every day. The first choices were Twitter,
for instant blogging, and Facebook, for more casual information about the
daily life at Tosoh Bioscience GmbH such as invitation to events, pictures
thereof or general information about our company or products. Starting
communicating on Facebook was one of the most fruitful decisions. With
over 10.000 followers, the number one social network has also become
the number one social media channel for the communication of Tosoh
Bioscience GmbH.
Until very recently, we could not use the most prominent professional
network, LinkedIn due to technical issues. Now these were resolved and
we started using LinkedIn intensively. We expect this platform to become
a major tool for direct communications with professionals in academia and
industry for Tosoh Bioscience GmbH. In parallel to social networking, our
YouTube channel with both traditional videos as well as lighthearted car-
toons is growing and very successful with over 70.000 views. The clips
became very popular not only among the initial target audience of students
and young professionals. We got very positive feedback also from ‘old
hands’ in chromatography and some of the videos are even used for trai-
ning purposes at universities.
Another tool - launched last year - is our mobile app for both iOS and
Android smartphones. This app is the perfect example of combining all
kinds of marketing activities: traditional contact methods such as email
and phone numbers of all contact persons within EMEA, traditional com-
munication tools such as PDFs of brochures and catalogs, and Facebook
and YouTube feeds.
03
WHAT’S NEW
ONLINE
FROM PRESENTING TO NETWORKING – MEET TOSOH
BIOSCIENCE IN THE WEB
SINCE THE FOUNDATION OF TOSOH BIOSCIENCE GMBH IN 1989 COMMUNICATION MODELS HAVE EVOLVED AT AN ACCELERATING PACE.
TRADITIONAL MEDIA SUCH AS PRINTED MAGAZINES AND BROCHURES REMAIN A TOOL FOR SPREADING INFORMATION BUT EMAILING
AND THE INTERNET ARE EVEN MORE DOMINANT WAYS OF INTERACTING WITH OUR CUSTOMERS. TODAY, MOBILE DEVICES AND SOCIAL
MEDIA LIKE FACEBOOK, YOUTUBE OR LINKEDIN ARE POPULAR WAYS OF GATHERING INFORMATION. TOSOH IS CONTINUOUSLY EXPAN-
DING THE OFFERINGS TO COVER ALL RELEVANT CHANNELS. HERE IS A SUMMARY OF THE LATEST DEVELOPMENTS OF OUR ONLINE
PRESENCE.
THE SUPER-T - COMIC #3
more work
to do For me
Super T
the new
Website
Meet me at the "analytica" in Munich, May 10-13, Hall A2, Booth 410
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